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Sony Blu-ray

Tuesday, August 7, 2007

Here’s Brett Foraker’s new Sony Blu-ray Disc commercial.
The advert was filmed on location in Hungary within a working industrial chimney, with all shots taken in the absence of any form of natural light. A bank of lasers capture the action of gladiators battling futuristic robo-cops and suped-up motor cars being dropped from a sheer height (hence the industrial chimney).

Agency: Fallon London (UK)
Creative Directors: Juan Cabral, Richard Flintham
Creatives: Lawrence Seftel, Dave Day
Account Director: Rachel Emms
Production: RSA Films Ltd London (UK)
Director: Brett Foraker
Director of Photography: Daniel Landin
Editor: Adam Rudd @ Final Cut
Post Production: The Moving Picture Company

Via: AdArena

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