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Benetton: Africa Works

Thursday, March 13, 2008

This is a website that helps you understand the impact and importance that micro-credit has for people in Africa. Behind the program is famous Senegalese singer Youssou N'Dour.

In the words of Staci Smith who kindly sent me this project:
"Late in 2007, Benetton began documenting the progress of the loan recipients through the images of photographer James Mollison. Mollison’s photos spotlight a diverse group of entrepreneurs including a fisherman, a decorator, a musician, a farmer, and a boxer. In keeping with Benetton’s commitment to social advocacy, the images are featured on billboards and print ads in the company’s new “Africa Works” global communications campaign. Benetton’s hope is that these everyday people will become tangible symbols of an Africa that uses the dignity of work to fight poverty and take back responsibility for creating its own future"

Do check it out, it's for a very worthy cause.

Thanks to Staci Smith

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