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Nike: My better is better

Friday, March 14, 2008



I love the concept behind this campaign, and the music, fantastic, some nice photography direction to.

Agency: Wieden + Kennedy, Portland (USA)
Executive Creative Directors: Jelly Helm, Steve Luker
Creative Directors: Tyler Whisnand, Mike McCommon
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Agency Executive Producer: Ben Grylewicz
Agency Producer: Shannon Worley
Assistant Producer: Natalie Montgomery
Production Company: Epoch Films, Los Angeles (USA)
Director: Stacy Wall
Executive Producer: Jerry Solomon
Producer: Marc Marrie
Editor: Lucas Eskin
Post-Production: Mad River Post (USA)
Audio Post-Production: Lime Studios, Santa Monica (USA)
Mixer: Loren Silber
Effects: RIOT - Klaus
Color Correction: Stefan Sonnenfeld @ Co. 3
Titles/Graphics: Buck
Talent: LaDanian Tomlinson, Adrian Peterson, Steve Nash, Kevin Durant, Brandon Roy, Diana Taurasi, Matt Holliday, Kyle Harrison; Ryan Powell, Landon Donovan, Hope Solo, Abby Wambach, Pete Carroll
Music: Saul Williams "List of Demands"
Record Label: Cornerstone/Fader
Sound Design: Lime
Sound Designer: Loren Silber


Via: Wieden+Kennedy Studio

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