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The 15 Below Project

Wednesday, April 16, 2008

I scooped this great project from glossy, apparently it's not new, however I've never heard of it before. This jacket celebrates the 15th year of Taxi.

This is what Taxi say about the project: In 2007, TAXI celebrated 15 years of success. To mark the occasion, they wanted a big idea, one that would give back to the community. The brief was sent out, and executive creative director, Steve Mykolyn, came back with The 15 Below Project. Its first initiative – a jacket for the homeless.

I sure this jacket will get some big prizes this year, if not, there's always the good karma gained by all those involved :)

Via: glossy

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