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Flip & Tumble Giveaway

Sunday, May 23, 2010

Do you own a reusable shopping bag? Do you usually remember you forgot it while standing at the check out? ...Yeah, me too. The people at Flip & Tumble had the same problem, and thankfully, they did something about it.

1. What was it like taking an idea and turning it into reality?
Aside from just the excitement of occasionally seeing people carrying our bags, it's really exciting knowing that we started by just looking at the simple problem of forgetting your reusable bags, to getting to the point where we actually have customers letting us know that the bags are working for them and solving this problem. It's exciting to feel that your design is actually out there making a difference to people.

2. What has been the reaction of your consumers?
It's been really positive! I think the fun, squishy factor of the balls really draws people in, but I think it's the function of the design that keeps them using our bags. I think we've really struck a chord with shoppers who want a stylish, but easy solution that really works for all those unplanned shopping trips. We also find that most people find a ton of other non-shopping uses for the bags such as for travelling, carrying lunch, a light gym bag, etc.

3. Do you have a favorite moment or story with f&t where you realized you're really onto something?
Although it was tough at the time, one of our favorite company memories was when we stayed up until the wee hours sewing our first 50 bags, and then took them to a local farmers market the next day. We had no idea whether people would respond, or be excited, or buy the bags. Once the shoppers started to trickle in, we did our thing, and showed off how the bags work, and you could see the spark in peoples eyes, just wondering how this little ball turned into a full sized bag. I think it was then that we started to see that the bags could have real potential.

4. What's next for f&t?
Last year, we came out with the produce bag sets, and they've been a huge hit, largely because it gave shoppers a simple, affordable solution to the problem of plastic bags in the produce section. We're looking to keep up that same type of innovation where our products solve a real world need in a simple fun way. We've got some fun products in the pipeline that will come out before the holidays.

*thanks weheartit for the fun shots*

5. If you could have a super power what would it be?
Hmm. I think it would have to be be teleportation. It would be pretty amazing to be sitting in sunny CA one moment, and off to Tokyo, Brazil, or India the next. And you'd save a bundle on plane fares!

Great idea right? Is it as good as it sounds? YES!
I tried out the bag for myself and became an instant f&t addict! Its the size of your fist which can easily fit in your purse and will pop open and shove closed in under 30 seconds, no problem. It is my catch all bag for not just food shopping, but trips to the pool, and overnighters as well.

1. Unfold

2. Pull out bag
4. Enjoy an instant inner pocket
5. Fill with all your goodies!
*review photos belong to me*

Good news!
Flip & Tumble is going to award one lucky Embellisher
with their very own Flip & Tumble bag!!

This is a TWO WEEK contest
Doors close at Midnight NYC time Sunday June 6th

To Enter:
1. Comment below with your best "Reusable Bag" story

Extra Entries:
*Require additional comments*
2. Be a follower of The Embellished Life
3. Tweet/FB/Blog about this Giveaway (leave URL)

Good luck mes cheries!

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