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Choice FM: Kill the Gun

Monday, September 10, 2007

"Gary Walker and Huw Williams, senior directors at AMV BBDO, said: Unlike Hollywood films, bullets don't leave perfectly clean symmetrical holes, they leave big gaping wounds in kids faces, bodies, arms and legs. If this little film makes just one kid think twice about picking up a gun, then it's a start."

Agency: AMV BBDO, London (UK)

Via: The Hidden Persuader/Brand Republic

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