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Apparently we might only have 100 months to save the World, so we better start doing something about it. Check the site here.
Via: Hidden Persuader

The i'm Initiative is a Microsoft program that gives part of the advertising revenue to a social cause every time you use Windows Live Messenger or Windows Live Hotmail.
Unfortunately the only ones who can participate on this initiative, are the users from the U.S.
Nevertheless, it's worth checking out, and who knows, maybe they'll make it available for the rest of us soon.
Via: NOTCOT

This is a project as cool as it is important. WWF and Poke London want us to join forces with them to save the World. Basically we have to sign the online petition for the Climate Change bill, and our names will be featured on the giant paper plane or boat that will be taken through London to Parliament Square. Participate, it's for two very good causes, firstly and most important of course, you're helping save the planet. Secondly, it's a very cool project.
Via: It's Nice That

The campaign was launched with the objective of lighting the first million candles in less than 4 months.
Thanks to worldwide support, this was achieved in less than 60 days. The campaign continues to gain momentum and thanks to your continuing support awareness is building fast. However, this is just the first step towards eradicating the commercial viability of child pornography.
We must continue to reveal the shocking facts and get people to take action. the more candles we light, the more powerful our voice becomes.
The Sydney Dogs Home also re-houses cats. Or tries to. But because of their name, no one associates them with cats. As a result over 65% of cats were being put down. So the Sydney Dogs home changed its name to the Sydney Dogs & Cats Home. This DM was sent to media influencers to make them aware of this change in the hope that it would generate free media coverage. Within the first week of mailing, five articles had been written and a story was run on a local current affairs TV program (free coverage worth $85,000 from a mailing costing a total of $269).
Credits:
Agency: M&C Saatchi Sydney (Australia)
Via: Ads of the World
Credits:
Artist: Ashley Cecil
Via: Houtlust