Showing posts with label mobile phone. Show all posts
Showing posts with label mobile phone. Show all posts
Vodafone: Cityscape
Tuesday, January 22, 2008
I love the animation, the way the mobile phone screen was used, the music. Fantastic work by BBH London.
Credits:
Agency: BBH London (UK)
Ecko Red
Monday, August 27, 2007
Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone.
Credits:
Advertising School: Design Factory International, Germany
Tutor: Michael Hoinkes (He Said She Said)
Creative: Benjamin Busse
Sporting: Interactive Movie to sell their season tickets
Wednesday, August 8, 2007
Reads: The season is about to start and mister Paulo Bento is worried. The season’s success is up to you. Insert your data and fix this problem now !
Description:
For the last few years Sporting has been selling their Gamebox pack with season tickets, every year the sales have been growing steadily. For the 07/08 season, to achieve a more widespread interest with a better ROI, Sporting focused on the Internet and mobile marketing along with the TV advert.
Through an interactive video, users can place their name and phone number to receive a call by Sportings' coach Paulo Bento, with distinct scenarios according to the call feedback. With cellphones reaching a market penetration over 117% in Portugal, the viral effort is aiming to get 40000 subscriptions and appeal to a younger audience through a different media channel.
Credits:
Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Production: Garage Films, Lisbon (Portugal)
Director: Ernesto Bacalhau
Technology: eStara
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