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Sporting: Interactive Movie to sell their season tickets

Wednesday, August 8, 2007

Reads: The season is about to start and mister Paulo Bento is worried. The season’s success is up to you. Insert your data and fix this problem now !

For the last few years Sporting has been selling their Gamebox pack with season tickets, every year the sales have been growing steadily. For the 07/08 season,
to achieve a more widespread interest with a better ROI, Sporting focused on the Internet and mobile marketing along with the TV advert.

Through an interactive video, users can place their name and phone number to receive a call by Sportings' coach Paulo Bento, with distinct scenarios according to the call feedback. With cellphones reaching a market penetration over 117% in Portugal, the viral effort is aiming to get 40000 subscriptions and appeal to a younger audience through a different media channel.

Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Production: Garage Films, Lisbon (Portugal)
Director: Ernesto Bacalhau
Technology: eStara

Via: A Source Of Inspiration

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