Swapping Shirts with Strangers

Awesome viral/guerrilla/action/PR stunt, whatever you want to call it, for the new Adidas Ajax football shirt. By TBWA\ (I'm guessing Amsterdam)


Via: The Arab Aquarius

Guerrilla football

Might this be a new viral for Nike?

Nike: Take it to the next level

Amazing new TV ad for Nike. You can see a bigger version here.

Credits:
Director: Guy Ritchie


Via: Glossy

Sporting: Interactive Movie to sell their season tickets

Reads: The season is about to start and mister Paulo Bento is worried. The season’s success is up to you. Insert your data and fix this problem now !

Description:
For the last few years Sporting has been selling their Gamebox pack with season tickets, every year the sales have been growing steadily. For the 07/08 season, to achieve a more widespread interest with a better ROI, Sporting focused on the Internet and mobile marketing along with the TV advert.

Through an interactive video, users can place their name and phone number to receive a call by Sportings' coach Paulo Bento, with distinct scenarios according to the call feedback. With cellphones reaching a market penetration over 117% in Portugal, the viral effort is aiming to get 40000 subscriptions and appeal to a younger audience through a different media channel.

Credits:
Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Production: Garage Films, Lisbon (Portugal)
Director: Ernesto Bacalhau
Technology: eStara

Via: A Source Of Inspiration