World Day of Remembrance for Road Traffic Victims

Yesterday was World Day of Remembrance for Road Traffic Victims. Unfortunately this year, in Portugal alone, there were already 756 road accident related deaths. Maybe that's why they say we have the worst drivers in Europe. Anyway, this is the campaign we did at DraftFCB Lisbon. It consisted of posters and a guerrilla campaign, both of which you can see above. The poster reads "If you kill you won't forget", the crosses just say "World Day of Remembrance for Road Traffic Victims. 18th November 2007".


Credits:
Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Directors: André Breda, César Nunes
Copywriters: Marcos Drummond, Sofia Vilanova
Photographer: Jarbas Teixeira Alves
Make-up artist: Erica Porru

Sporting: Interactive Movie to sell their season tickets

Reads: The season is about to start and mister Paulo Bento is worried. The season’s success is up to you. Insert your data and fix this problem now !

Description:
For the last few years Sporting has been selling their Gamebox pack with season tickets, every year the sales have been growing steadily. For the 07/08 season, to achieve a more widespread interest with a better ROI, Sporting focused on the Internet and mobile marketing along with the TV advert.

Through an interactive video, users can place their name and phone number to receive a call by Sportings' coach Paulo Bento, with distinct scenarios according to the call feedback. With cellphones reaching a market penetration over 117% in Portugal, the viral effort is aiming to get 40000 subscriptions and appeal to a younger audience through a different media channel.

Credits:
Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Production: Garage Films, Lisbon (Portugal)
Director: Ernesto Bacalhau
Technology: eStara

Via: A Source Of Inspiration