Can you handle the rich life?

Credits:
Agency: Redurban, Amsterdam (Netherlands)
Director: Tim Oliehoek

Via: Adverblog

Ecko Red

Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone.

Credits:
Advertising School: Design Factory International, Germany
Tutor: Michael Hoinkes (He Said She Said)
Creative: Benjamin Busse

Via: adgoodness / Ads of the World

Sporting: Interactive Movie to sell their season tickets

Reads: The season is about to start and mister Paulo Bento is worried. The season’s success is up to you. Insert your data and fix this problem now !

Description:
For the last few years Sporting has been selling their Gamebox pack with season tickets, every year the sales have been growing steadily. For the 07/08 season, to achieve a more widespread interest with a better ROI, Sporting focused on the Internet and mobile marketing along with the TV advert.

Through an interactive video, users can place their name and phone number to receive a call by Sportings' coach Paulo Bento, with distinct scenarios according to the call feedback. With cellphones reaching a market penetration over 117% in Portugal, the viral effort is aiming to get 40000 subscriptions and appeal to a younger audience through a different media channel.

Credits:
Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Production: Garage Films, Lisbon (Portugal)
Director: Ernesto Bacalhau
Technology: eStara

Via: A Source Of Inspiration